The world of cable television is changing
fast. Technology is moving from analog to digital. The Web has become a new
medium for content as well as a competitor for audience attention. But the top
concern for most cable operators is still just how to stay competitive with a
higher level of customer service, while still being cost conscious and in some
cases even profitable.
Every community has a local access channel provided as a community service. The
potential benefit depends on how well the channel is utilized and if it is as
visually exciting as the commercial cable channels that dominate the lineups.
Many schools either contribute to the local access channel, or have their own.
This a great opportunity to get students involved in TV production and community
involvement.
Scala InfoChannel® provides a complete production and playback system for local
broadcast and cable TV channels. It's flexible and easy to learn tool to create,
schedule and broadcast quality programming right from a desktop PC.
Channels created with InfoChannel® generate enormous appeal among viewers with
its high quality look and feel. Content such as local weather information, news,
announcements, sports and education gives the community a reason to tune into
the channel.
The same easy interface allows content to be organized and scheduled to meet
production needs and target demographics by when viewers watch TV. With
InfoChannel® authoring and playback systems, new programming can be edited while
the channel is still live.
Examples: