The first retail establishments to recognize the benefits of digital signage were grocery stores. Large mega-marts like Tesco in the UK and NorgesGruppen in Norway have installed thousands of screens in their stores. The recognized benefit of digital signage is the ability to focus their advertising on the customer in the store.

Scala InfoChannel® enables store owners to install channels of digital signage displays that deliver specific departmental advertising focused on the customer at the critical last mile of the buying decision, the point-of-purchase. In-store TV channels are controlled from a central location either at the store or at the corporate headquarters.

Ad content reflects the changes necessary to meet the demands of weekly, daily or even hourly sales campaigns. Scala InfoChannel® can be integrated into the store's pricing database, to update pricing in real-time. RFIDs are applied to products and integrated into the digital signage network facilitating the display of a focused brand MESSAGE to the RIGHT customer at the RIGHT time in the RIGHT location.

Whether your grocery store is a "mega-mart" or a "mom and pop" corner store Scala InfoChannel® can increase your sales potential.

Examples:

• Interactive kiosks at the Deli counter
• Weekly, daily or even hourly price specials
• National brand advertising in a local store
• Department focused messages
• LCD advertising at the point of purchase
• Retail TV networks